Harnessing ICT as a Tool in Online Marketing to Unlock Competitive Advantage and Drive Innovation
Updated August 2026: I’ve been monitoring the rapid evolution of ICT tools in online marketing, and recent developments have been nothing short of transformative. In my recent research, I’ve discovered that artificial intelligence (AI) continues to revolutionize how businesses approach customer engagement. The integration of AI-driven chatbots and personalized marketing strategies has become increasingly prevalent,…